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Every day, financial planners offer fresh, innovative ideas to their clients and communities. To recognize these efforts - and share the key role they play in planning your finances - ING has developed a program in conjunction with the Financial Planning Association (FPATM), called A Fresh Approach. In this section, and in the pages of MONEY magazine, you'll find a monthly feature on one of these unique individuals.


ING, in association with the Financial Planning Association (FPATM), is looking to publicly recognize financial planners who bring fresh thinking solutions to their clients or communities. Selected professionals will be profiled in full-page features in MONEY Magazine and at MONEY.com. To nominate yourself or another financial planner, fill out the nomination page.



May 4, 2004

Getting More Out of 'Life'
Advocates of financial life planning help their clients focus on what's really important


Gary Witten, on the campus of SUNY Buffalo, inspires his academic clientele to find financial balance.
NOT LONG AGO, when financial planner Gary Witten, CFP®, ChFC, was working with clients, he felt something was missing. "I wasn't getting to the essence of their dreams," he says. So he sought out a fresh approach.

He found it with "financial life planning," a growing philosophy within the profession that goes beyond conventional quantitative number crunching. "What people really want is to talk about their lives, not their money," says Witten, who works at ING Financial Advisers in Williamsville, N.Y. "This is about creating a life portfolio, not an investment portfolio."

Witten's clientele, which primarily includes professors and staff at the State University of New York, appreciates the approach. "Our members immediately took to this method," says Gail Maloy, director of benefits for UUP, the union that represents Witten's SUNY clients. "Now they are thinking differently about how to plan for financial life events."

"Before attending Gary's workshop, I was expecting a lot of talk about financial management and details, which I'm not very interested in," says Bob Swank, one of Witten's clients. "But he had us talk about values and what's important in our life."

Financial life planning -- pioneered by financial gurus George Kinder and Mitch Anthony -- takes a holistic, qualitative analysis of a client's priorities and values. People examine major life events, such as having kids or starting a business, and make financial decisions that reflect their own emotions about money.

As a result, Witten feels he is interacting in a new and improved way. "My counseling of clients is not so much about financial products anymore," he says.

"This approach brought balance to my life," says Swank. "It's probably the most meaningful thing I've done in a long time."

Page disclaimer
This series profiles financial planners who take a fresh approach to help their clients or the community. To nominate a financial planner, click here.
Gary Witten offers securities and advisory services through ING Financial Advisers, LLC. Neither ING nor its companies are affiliated with FPA, SUNY or the CFP Board of Standards, Inc. In addition, ING does not endorse the financial planners featured in this article. This article is provided for informational purposes only and the views expressed many not be suitable in every situation. Consult your tax, legal and/or financial professional concerning your own situation. CFP® is a certification mark owned by the Certified Financial Planner Board of Standards, Inc. © 2004 TIME INC

WHAT ARE YOUR REAL FINANCIAL GOALS?
WHEN IT COMES TO financial planning, people often get it backwards. They figure it all starts with trying to make as much money as possible and then following traditional financial planning strategies. There is certainly nothing wrong with this approach, but frequently something is missing -- namely, clear reasons for doing these things in the first place.

The best financial planning starts with establishing goals that take into account your personal values. Before purchasing financial products, be sure they are designed to carry out those goals and reflect your values.

Here are a few tips for discovering your "real" goals:
  • Write them down.
  • Discuss them with your spouse, loved ones or friends.
  • Be specific. For instance, exactly what does "retirement" mean to you? Do you want to retire early or late? Do you want to continue working part time?


  • Keep asking yourself, what do I really want my money to do for me? What's important in my life? Look ahead, not behind.

    For more information on the value of financial planning and how to find a financial planning professional, please visit www.fpanet.org.

    ARCHIVE:
  • A Boon for Boomers
        June 2005
  • The Educator's Educator
        April 2005
  • A Perfect Wedding Gift
        February 8, 2005
  • Good Deeds Hit Home
        August 10, 2004
  • Recipe for Sweeter Times
        June 5, 2004
  • Getting More Out of 'Life'
        May 4, 2004
  • Picking Up the Pieces
        April 6, 2004
  • Getting with the Program
        February 10, 2004
  • Teaming Up for a Goal
        December 18, 2003
  • Helping to ease the pain
        November 18, 2003



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