1998 Volkswagen New Beetle

j mays new beetle

Volkswagen unveiled the Concept One revival of the original hump-backed Beetle at the 1994 North American International Auto Show, and it created such a sensation that was put into production as the New Beetle in 1998. Designed by Mays along with his longtime associate Freeman Thomas at VW's California design studio, the New Beetle is considered the car that inaugurated the retro craze. Perfectly pitched to capture the affection of nostalgic baby boomers, it remained in production until 2011.

First published December 4, 2013: 7:53 AM ET

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