Volkswagen: Darth Vader

iconic super bowl vw

A young Darth Vader impersonator is growing weary in his efforts to control inanimate objects through his superpowers when his father returns home in his Volkswagen Passat. The father then inspires the boy's imagination by starting the car, which is parked in the driveway, from inside the house by pushing a button on his key fob at the exact moment that his son tries to start the car with his force.

First published January 29, 2016: 2:16 PM ET

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