Super Bowl

Sneak peek at Super Bowl 51 ads

The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.

PepsiCo

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PepsiCo (PEP) produces a lot of things besides Pepsi, including its new "premium" water, called LIFEWTR, which, according to this Super Bowl ad, causes cities to be magically soaked in multi-colored rain. PepsiCo has ended its 10-year Crash the Super Bowl ad experiment, so aspiring advertisers can no longer compete for the $1 million prize for the best Doritos ad.

By Aaron Smith   @AaronSmithCNN - Last updated February 03 2017 11:44 AM ET
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