The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.
Anheuser-Busch (BUD) is the Super Bowl's most prolific advertiser, but this is the first time it is advertising its Busch brand during the big game. The company is sticking with the familiar old mountain theme, but with silly sound effects. Buschhhhh....