The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.
Cars and trucks are curiously not the centerpiece of this ad from Ford (F), which will air before the Super Bowl kick-off. Sure, there are cars in the spot, but there's also a traffic jam and a Ford bicycle, and an appeal for alternatives like ride sharing, electric cars, bike sharing and self-driving cars. And basketball.