By Aaron Smith @AaronSmithCNN February 2, 2014: 9:55 AM ET
No sugar-coating it
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Butterfinger is using the big game to debut a new candy bar that will compete with Reese's Peanut Butter Cups. The setting is the office of a couple's therapist, where chocolate and peanut butter discuss their relationship. Their Freudian counselor suggests that they "try something different."