Visa(V) jumped two spots to become the fifth most valuable brand in the world.
The surge in the credit card company's brand has been "very impressive" as worldwide revenue increased at a healthy pace, said Cheung.
However, she warns that Visa must be aware of encroaching competition, specifically from tech-driven firms like PayPal, which has experienced rapid growth over the past year.
First published May 27, 2015: 4:11 AM ET
Methodology: This 2015 BrandZ ranking of the most valuable brands in the world was carried out by brand consultancy Millward Brown, which is part of the advertising firm WPP. It calculates brand value by using in-depth financial data alongside interviews with over three million consumers from around the world.
