Shagun Malhotra already had customers paying for her accounting software service, SkyStem, when she began Start-Up Chile.
Malhotra found doing business was much different in South America, and it was helpful to have the government backing to help open doors. She found that it was more about meeting over cups of coffee and less about making cold calls, which tend not to be very successful.
After the program, Malhotra returned to New York, but she used her time in Chile to form partnerships with IT companies that are now working to distribute her product in the Latin American market.
