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What are Hatchimals? Creator Spin Master isn't revealing much about the toy just yet.
But we do know that a unique interactive creature lives in the egg. Kids hold the egg, watch it hatch and then get to play with it.
Hatchimals generated plenty of buzz at Toy Fair from the lucky few who were able to take a look.
Spin Master said it will make the big reveal in July. The toy (priced at $59.99) will hit stores in the fall.