dotcom petscom

The sock puppet has become synonymous with the dot-com bust.

The pet food and supplies company is perhaps the most recognized flop from the dot-com bubble because of its famous marketing campaign. ran ads of a dog sock puppet interviewing people on the street. The mascot appeared in a Super Bowl commercial and even got its own balloon in the Macy's Thanksgiving Day parade in 1999.

But's business model wasn't sustainable. The company lost $147 million in the first nine months of 2000, and the company was unable to secure more cash from investors. When went public in February 2000, its stock started at $11 a share and rose to a high of $14. But the rally was shortlived and's stock quickly fell below $1 and stayed there until its demise.

The company folded in November 2000, laying off about 300 employees.

First published November 6, 2015: 2:07 PM ET

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