Twitte (TWTR)announced in October it was shutting down its beloved short-form video app, Vine -- a move that upset its most loyal fans. But recently, the company announced plans to bring it back from the dead. Sort of.
The parent company is rebranding the app as Vine Camera, allowing users to take photos and short clips that can be saved to a camera roll or shared on Twitter. Features such as built-in chat, likes and comments won't be included in the new version of the app.
Vine was acquired by Twitter in 2012 for $30 million. Although capabilities were limited, it played an integral role in capturing movements like Black Lives Matter and gave aspiring artists such as Shawn Mendes -- now a bestselling pop artist -- a place to promote their brand.
Eventually, with the growth of livestreaming apps and video sharing tools, Vine lost its novelty.
