The Last Mile, a tech incubator at San Quentin State Prison, allows a select group of inmates to form startup ideas and pitch them to venture capitalists.
"Every year in this country, 60% of dogs in animal shelters are killed," Demerson told an audience full of inmates and investors.
The entrepreneur dubbed his idea, 'e-harmony for dog adoption.' His company would help match owners with the right shelter dog in need. Customers could take a personality and lifestyle quiz and would be matched with a dog at a shelter in their area.
Demerson is serving time for gang related violence.