Hip hop's favorite brands

From Biggie to N.W.A. to Missy Elliot, hip hop songs are filled with references to Mercedes-driving, Cristal-drinking, and Gucci-wearing. We tallied the most frequently mentioned luxury brands from 150 popular rap songs, based on Billboard's ranking of the top 100 rap songs over the last 25 years and Rolling Stone's 50 greatest hip hop songs of all time.

Top Brand-Name-Droppers

“ How you livin' Biggie Smalls?
In mansions and Benzes.”
The Notorious B.I.G.
“ What's that jacket,
Margiela?”
Kanye West
“ A Fendi bag and a
bad attitude”
LL Cool J

Top Brands Mentioned

Mercedes

  • “Hot Sh*t Country Grammar” Nelly
  • “Callin' Me ” Lil' Zane feat. 112
  • “No Time” Lil' Kim feat. Puff Daddy
  • “In Da Club” 50 Cent
  • “One More Chance / Stay With Me” The Notorious B.I.G.
  • “I Want It All” Warren G. feat. Mack 10
  • “Big Poppa / Warning” The Notorious B.I.G.
  • “Hot Boyz” Missy Elliott feat. Nas, Eva & Q-Tip
  • “Big Pimpin” Jay Z
  • “Deja Vu (Uptown Baby)” Lord Tariq & Peter Gunz
  • “It Ain't My Fault / Somebody Like Me” Silkk The Shocker

Gucci

  • “They Want EFX” Das EFX
  • “Ni**as In Paris” Jay Z, Kanye West
  • “Big Poppa / Warning” The Notorious B.I.G.
  • “Thrift Shop” Mackelmore & Ryan Lewis feat. Wanz
  • “La Di Da Di” Doug E. Fresh and the Great Fresh Crew
  • “Independent” Webbie feat. Lil' Phat & Lil' Boosie

Top Categories Mentioned

Cars

  • Lexus 7
  • Bentley 6
  • BMW 6
  • Range Rover 4
  • Aston Martin 3
  • Lamborghini 3
  • Jaguar 2
  • Rolls-Royce 2

Attire

  • Versace 5
  • Chanel 3
  • Louis Vuitton 3
  • Moschino 3
  • Coogi 2
  • Donna Karan 2
  • Louboutin 2
  • Cartier 2

Alcohol

  • Patron 5
  • Moet 3
  • Cristal 2
  • Alize 1
  • Belvedere 1
  • Ciroc 1
  • Dom Perignon 1
  • Grey Goose 1
Emily Jane Fox & Sofia Ordonez