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Margaritaville moves to Sirius
Singer-songwriter Jimmy Buffett plans to broadcast Radio Margaritaville on satellite service.
May 10, 2005: 8:19 AM EDT
Singer-songwriter Jimmy Buffett is headed for Sirius Satellite Radio.
Singer-songwriter Jimmy Buffett is headed for Sirius Satellite Radio.

NEW YORK (CNN/Money) - Sirius Satellite Radio announced a deal Tuesday with singer-songwriter Jimmy Buffett to launch Radio Margaritaville on the subscription-based service.

Buffett, who launched Radio Margaritaville in 1998 as an Internet-only channel, will regularly broadcast for Sirius (Research) from a studio at his restaurant in Orlando, Fla. The channel will also broadcast from other Margaritaville Cafes in Key West, Fla.; New Orleans; Las Vegas; Jamaica; and Cancun, Mexico.

"I first listened to Sirius' incredible programming in my car and boat," said Buffett, famous for such carefree-lifestyle songs as "Margaritaville" and "Cheeseburger in Paradise." "We designed Radio Margaritaville after the old pirate radio stations that sat offshore and played what they wanted."

"Margaritaville is more than just great music -- it's a lifestyle," Scott Greenstein, Sirius President of Entertainment and Sports, said in a statement.

The singer-songwriter's move to bring Margaritaville to satellite radio is the latest in a string of high-profile programming deals for Sirius, highlighted by the signing of radio personality Howard Stern for broadcasts beginning next year.

Martha Stewart is also getting Sirius, click here.  Top of page


Sirius Satellite Radio Incorporated
Jimmy Buffett
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