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Coke to teach the world to 'chill'
Report: company's classic 'Hilltop' ad revamped as campaign to launch new Coke Zero.
June 13, 2005: 4:00 PM EDT
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NEW YORK (CNN/Money) - Coca Cola is once again looking to teach the world to sing, according to industry reports.

Resurrecting the famous "Hilltop" ad from 1971 that featured the 1960s-like anthem, "I'd like to teach the world to sing, in perfect harmony," Coke (Research) plans to target this generation's youth with its new "Chilltop ad," the industry publication Beverage Digest reported Friday.

The ad will be part of a media blitz to launch Coke Zero, which includes free samples, as well as TV, radio, movie theater and Internet ads.

The publication said the drink has already appeared in some regional markets, as well as at selected Wal-Mart stores, and that Coke representatives told Beverage Digest that it would have "full national availability by week of June 13 in 20-oz (bottles), with take-home packaging to follow."

A Coke spokeswoman said there was a new ad coming but would not discuss the ad's contents further.

According to trade publications, "Chilltop" will be set on a Philadelphia rooftop, and hip-hop artist G. Love will croon new lyrics to a group of 18- to 24-year olds:

"I'd like to teach the world to chill, take time to stop and smile / I'd like to buy the world a Coke and chill with it awhile."

The soft drink maker's original "Hilltop" commercial from 1971 gave the soda company a Top 10 Billboard hit song. Beverage Digest reported that the new spot will debut the week of June 27.

Coke stock edged lower in New York Stock Exchange trading Monday.

Coke's first-quarter earnings weren't so chill. Click here for more.  Top of page


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