Kentucky's loss sends NCAA ticket prices tanking

Kentucky basketball
With University of Kentucky fans dumping their tickets, prices have tanked.

Kentucky's big upset on Saturday did more than bust the brackets of basketball fans across the country. It also made the price of tickets to tonight's final game a whole lot cheaper.

After the Kentucky Wildcats lost to the Wisconsin Badgers Saturday night, the cheapest seat to tonight's NCAA championship game in Indianapolis nosedived to $139 by Sunday evening, from $250 before the semifinals game -- a nearly 50% drop, according to, a ticket search site.

The median listing price dropped to $325 from $517, or almost 40%, as Kentucky fans dumped their tickets, according to the site.

This morning, prices had recovered only slightly with the cheapest seat selling for around $150 and median prices settling around $340.

Coach K's $18 million basketball empire
Coach K's $18 million basketball empire

That's been good news for diehard Duke and Wisconsin fans that are planning last-minute trips to Indianapolis for the big game.

Related: Most profitable NCAA teams

In the wake of Saturday's upset, nearly a quarter of ticket purchases have been made by Wisconsinites, followed by Indiana residents, according to the site.

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