In an exclusive interview, Apple's CEO talked with Fortune senior editor Betsy Morris in February in Kona, Hawaii, where he was vacationing with his family, about the keys to the company's success, the prospect of Apple without Jobs, and more. Here are excerpts. | |  Apple tops the list, Google and Berkshire Hathaway move up, and Costco cracks the top 20 this year. ( more)  Apple's chief likes to make his own rules, whether the topic is computers, stock options, or even pancreatic cancer. ( more)  For the third straight year, Apple is the most admired company for innovation. Which other innovators made the top 10? ( more)  See how 317 top companies rate in 8 key areas. ( more) | |
