The new faces of luxury

Brothers Nick and Giles English introduced their first Bremont watch collection in 2007, daring to launch a new company in an industry that trades on heritage. (The line is named after a Frenchman who once hosted the aviator brothers when they made an emergency landing in his field.) Bremont watches have quickly found a following -- and key backers: Robert Bensoussan, a director of Jimmy Choo, and Links of London founder John Ayton together own a 15% stake. At $4,000 to $8,000, the aviation-inspired timepieces are reasonably priced, but with no more than 3,000 made annually (by hand), the brothers keep them just rare enough.

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