Investing with the twist of a dial
Company: Betterment
Location: New York City
Founded: August 2008
Burning to invest some money but don't know where to start?
Launched in May, Betterment's investment service lets beginners -- or sophisticated investors who don't want to deal with portfolio rebalancing -- blend stocks and bonds in one easy-to-manage account.
There's no minimum balance requirement, and just one investing choice to make: What percentage of your money do you want in stocks? Betterment parks your cash in market-tracking index funds.
As you select your investment blend, the site lets you know how much risk you are taking, gives advice, and show you how others of your age, income and gender are investing their money.
NEXT: Discounts for what you already buy
Last updated October 13 2010: 7:19 PM ET
