Low, low financing!
When it comes to incentives, Toyota's are among the stingiest in the business.
Toyota's favored sales incentive isn't the standard "cash on the hood." It favors the subtler, but still effective, low interest rate financing incentive.
Toyota slashed rates at the beginning of 2010 and gradually increased throughout the year, according to KBB. When sales didn't recover, Toyota dropped rates again.
"I think they were hoping they could wean themselves off of it," Kelley Blue Book's Jack Nerad said of the low-rate financing deals.
"Our overall [incentive] spending remains a fraction of competitors'," Toyota spokesman Mike Michels pointed out in an e-mail.
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Last updated January 18 2011: 3:29 PM ET
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