Think of the world's most popular brands, and chances are most are born in the U.S.A. The U.S. may not manufacture most of the world's automobiles or computers, but it's known for many top brands that do so.
In 2011, nearly half of the world's top 100 brands were American, according to BrandZ, a brand equity database that lists 100 most valuable global brands. Of the top 10, nine are American -- with Apple taking the top spot, followed by Google, IBM, and McDonald's.
Many U.S. brands may symbolize different things in varying parts of the world. If you live in Europe, McDonald's might allude a level of urban sophistication -- and not just because folks in France call the Quarter Pounder with Cheese a Royal with Cheese.
"Unlike in North America and in some other parts of the world, McDonald's restaurants are considered in Europe to be a symbol of cosmopolitanism and a modern urban lifestyle among the young rather than simply a caterer of fast food to low income people," write economists at New Zealand's University of Waikato.
Indeed, emerging economies have been developing their own brands with varying successes. But the U.S. clearly leads in the world's images and ideas.
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