Founder and CEO, SCVNGR
Age: 22
Princeton's answer to Mark Zuckerberg (Priebatsch dropped out after his freshman year in 2008) created his first startup at age 12. Now, the CEO of location-based mobile gaming platform SCVNGR has launched LevelUp, which just might conquer Groupon and Living Social, the daily deals giants that are increasingly under fire. LevelUp rewards users with the opportunity to go for a second deal only after they've used the first deal at a local business. Each time, the user spends a bit more, but also saves more. Priebatsch believes the system will encourage people to stay loyal to a business even after the deals are gone.
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EDITORIAL PACKAGE REPORTED BY KATIE BENNER, SCOTT CENDROWSKI, BETSY FELDMAN, MINA KIMES, ALEX KONRAD, BETH KOWITT, COLLEEN LEAHEY, MICHAL LEV-RAM, TARA MOORE, TORY NEWMYER, DANIEL ROBERTS, CHRISTOPHER TKACZYK, ANNE VANDERMEY
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- Last updated November 30 2011: 10:19 AM ET
