A Yahoo turnaround
 A Yahoo turnaround
Former Yahoo CEO Carol Bartz, for all her crassness, might still be atop the struggling tech giant had she delivered on a simple promise she made to investors: to grow revenues in the second half of 2011. Instead, Yahoo sales kept declining and Bartz got canned in September.

It's no secret that Yahoo struggles with the same problems it faced when Bartz took over: declining share of online search advertising markets; weakening display ad sales; and low morale among employees. Bartz's problem was betting things would get better even after she picked off most of the low hanging fruit -- she cut costs, sold off non-core businesses, and outsourced some of Yahoo's search operations to Microsoft.

With Yahoo's stock flat this year, Wall Street is still waiting on that promised turnaround.


By Scott Cendrowski @FortuneMagazine - Last updated December 30 2011: 5:25 AM ET
Join the Conversation
Most Popular
 
 
 
 
 

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.