"Think Bravely: We believe that business can be bravely led, passionately collaborative, and world changing."
Those 15 words are at the heart of an ambitious effort to reposition Northwestern University's Kellogg School of Management. The phrase is part of a branding exercise that will lead to more substantive changes at Kellogg by new Dean Sally Blount.
The school is known for its highly collaborative culture, its team-based approach to learning, and an unrivaled marketing faculty. For years, before several other schools caught up, Kellogg MBAs were known as a group with the emotional intelligence and interpersonal skills that set them apart from others. Bount is hoping to make Kellogg entirely distinctive again.
Percentage of MBAs with job offers at graduation: 86%