For Three2Oh, show-stopping liquid nitrogen treats mean a booming catering business with a sideline opportunity to help other entrepreneurs take the liquid N2 plunge.
Three2Oh was founded in March 2010 by owners Bill Sullivan, Barry Resnick and Ralph Rendsland with a combined $30,000 investment. The trio brings a wealth of expertise: Sullivan has worked in ice cream distribution since 1988. Resnick has 30 years experience in product sales to hotels. Rendsland, a grad of top culinary institute CIA, has three decades of culinary expertise and develops Three2Oh's recipes.
Tapping into the local event market for high-end hotels and wedding receptions, Three2Oh offers traditional flavors and flash-frozen cocktail ice creams like Kahlua ice cream sandwiches or liquor banana splits that stay chilled due to liquid nitrogen's awesome freezing power.
Twenty percent of the company's 2010 revenues -- $200,000 -- came from sales of liquid nitrogen machines to chefs and caterers looking to steam-power their bottom lines.
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