The challenge: Convince small businesses traditional banks aren't the only source of loans.
What they did: It's no secret that small businesses have trouble getting loans. Small-business loans shrank 8.3% from 2008 to 2010, says the Small Business Administration, and are still declining. That was an opening for New York's Newtek Business Services, which issued $65.5 million in SBA-approved loans in fiscal 2010, making it one of the nation's largest nonbank lenders. How does it attract small-business clients? Its willingness to make loans sure helps. But the firm, with sales of $112 million and after-tax net income of $1.4 million in 2010, also offers payroll and other business services, and provides loans to the small-business clients of Morgan Stanley and other alliance partners. And unlike big banks, says president and CEO Barry Sloane, 51, "we specialize in working with small business."
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