Jack Black vs. L'oréal
Jack Black vs. L'oréal
The challenge: Can a tiny shaving cream maker snatch shelf space from giant rivals?

What they did: : Some men may never stray from traditional shaving cream brands like Gillette Foamy. But a growing number are trying pricier fare such as L'Oréal's Kiehl's and Estée Lauder's Lab Series. Jack Black, a Carrollton, Texas, manufacturer with only 25 full-time employees, is taking on the cosmetics giants with products like Beard Lube: a macadamia-nut-oil-infused shaving cream and skin treatment that retails for about $16 for a six-ounce bottle. The company was founded 11 years ago by former cosmetics industry executives Emily Dalton, now 46; Curran Dandurand, 52; and her husband, Jeff Dandurand, 50. Jack Black, which expects 2011 sales of $35 million to $40 million, peddles its line in stores such as Neiman Marcus, Nordstrom, and Saks.

By Elaine Pofeldt, contributor @FortuneMagazine - Last updated February 06 2012: 1:57 PM ET
Join the Conversation
Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.