Objective: Figure out how to backup files on Outlook
Twitter: Not long after I tweeted @MicrosoftHelps, a representative called Joe who signed his tweet "^JC," responded with a link to a how-to page with step-by-step instructions on exporting to a .pst file.
Time: 18 minutes
Problem solved? Yes
Time: 18 minutes
Problem solved? Yes
Phone: Representative wouldn't offer actual advice, just referred me to various other customer service outlets. Most of them not free, unless I had a warranty (par for the course in the industry).
Time: Less than 5 minutes
Problem solved? No
Time: Less than 5 minutes
Problem solved? No
Website: Connected with a person via live chat, but was referred to other (mostly paid) customer service channels.
Time: 4 minutes
Problem solved? No
Time: 4 minutes
Problem solved? No
Verdict: Twitter wins! And it solved my problem for free.
NEXT: Comcast
Last updated February 11 2011: 3:21 PM ET