Photographing Steve Jobs

Jobs and Sheryl Crow, photographed in 2003, by Michael O'Neill for a story on the introduction of the iTunes Music Store. O'Neill says the feeling on the set was playful and fun. "Steve Jobs seemed to have a wonderful time, Sheryl Crow sang and played guitar briefly and they both seemed star struck." After the photo shoot with both subjects, O'Neill had to shoot Steve solo; O'Neill wanted to photograph Jobs holding a CD -- the photographer loved the disc's reflective quality and thought it could add shape and color. Jobs refused because not necessarily because he felt silly, but because he said CDs would not be around in two years.