Brand: Titanium by David Guetta Linked to: Titanium, a song by David Guetta from his "Nothing but the Beat" album. Credit: Designed by artist Dupard Benedict, also known as "Lafronde."
From the storefronts of high-end boutiques to the billboards in Times Square, the black and white codes are nearly ubiquitous. Marketers love them but are they really getting much out of them?