Luxury's latest lap
Luxury's latest lap
"Despite an unsteady economy, America's passion for driving "luxury" and "super luxury" cars remains strong" --R. L. Polk & Co. 01/15/12

In good times, buyers rush to spend their extra dollars on upscale brands. The '00s saw demand explode for Escalades and Range Rovers. In hard times, the aspirational buyers disappear, only to be replaced by one-percenters, flush with disposable income, who swoop in to pick up bargains. If the economy is so shaky, why did Mercedes-Benz, BMW, and Audi all have blowout years in 2011? Luxury cars seem to be impervious to the economy, steady or not.


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated February 16 2012: 9:48 AM ET
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