Lingerie and body cream proves to be a profitable mix for Limited Brands. Shares soared as the apparel maker and owner of Victoria's Secret and Bath & Body Works shifted its focus from clothing to lingerie and beauty products.
In August, shares rose after it reported higher-than-expected quarterly profits as it sold more lingerie at full price. Limited also raised its profit forecast for the year. The stock rose 40% through November, when it beat earnings expectations again. It handily outperformed the 18% rise in the S&P apparel index during the same period.
