The soft drink company offers "Pepsi Deals" discounts to its 8 million Facebook followers, but its page serves as an effective vehicle for user-generated marketing of a kind--photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat. The page also features recent Pepsi advertising spots and behind-the-scenes clips from, such as one video of "Dancing with the Stars" choreographer Mark Ballas.
