"A Googler," the @google account with about 4,600,00 followers, regularly posts new Google functionalities and inside looks, such as a recent link to an official blog post on how the company screens out bad ads. Google also generously links out to articles shedding light on company practices. But the strength of Google's Twitter presence, one of the reasons we named it a social media star in January, lies in the depth of its specialized accounts. Google Maps (@googlemaps), Google Developers (@googledevs) and Google Analytics (@googleanalytics) are just three of the group of dedicated accounts that provide more targeted updates, each for over 100,000 followers.