Nike's Air Bakin
Nike's Air Bakin

In 1997 Nike released the "Air Bakin," a basketball sneaker that featured a generic, flame-like design. But to some followers of Islam, the flame resembled the word "Allah" when written in Arabic script.

Soon after its launch, the Council on American Islamic Relations released statements condemning the shoe. After Nike made a failed attempt to conceal the emblem--by covering it with a fabric patch and red paint-- CAIR's president threatened a boycott against Nike products worldwide. Nike eventually recalled 38,000 pairs of the shoe, apologized to the Muslim community, and built playgrounds for Islamic youth organizations in Falls Church, VA and other communities.

By Ben Toren @FortuneMagazine - Last updated July 20 2012: 1:00 PM ET
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