Sears' slogan T-shirts
Sears' slogan T-shirts

In March, Sears offered a line of T-shirts for young girls, which featured slogans like "Don't make me kick you in the birth canal" and "Nice girls don't use pepper spray." In a related line for babies, the retailer offered a onesie with tasseled, stripper pasties and shirts that read "Shake Me" and "Official Irish Drinking Team, Irish Today Hungover Tomorrow."

Shoppers were furious, and condemned the products as offensive and misogynistic. They wrote letters to the company criticizing the products. In a New York Daily News piece about the controversy, a frustrated Sears employee admitted, "I cannot believe how offensive this is. I have kids, I understand, we need to take it down and take corrective measures." Sears stopped selling the products in March.


By Ben Toren @FortuneMagazine - Last updated July 20 2012: 1:00 PM ET
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