9. Trevor Edwards
9. Trevor Edwards
Position: Chief marketing officer

Currently: VP, Global Brand Management, Nike

At a time when CMOs are grasping for social media strategies, Edwards cracked the code early: He helped spearhead Nike , which lets athletes track their progress with Nike software and then share it online. The result? Some 8.5 million users have logged more than 600 million miles. A 20-year Nike veteran who headed marketing in the Americas, plus Africa, the Middle East, and Europe, Edwards also has played a key role in the brand's international expansion, helping CEO Mark Parker make inroads in much of the soccer-obsessed world with Nike's buzzy World Cup campaign. This is one marketer who is running laps around the competition.

--Anne VanderMey


This story is from the August 13, 2012 issue of Fortune.
@FortuneMagazine - Last updated July 26 2012: 5:38 AM ET
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