Remarkable hiring stories

When it comes to hiring, these small business owners have remarkable stories about employees going the creative distance to nail the jobs.

Marketing ninja at your service
Marketing ninja at your service
Savannah Peterson responded to Andy Butler's ad for a 'marketing ninja' with this photo of her head superimposed on top of a ninja.
Owner: Andy Butler
Company: D2M

When Silicon Valley design and marketing agency D2M Inc. posted a job listing on Craigslist for a "marketing ninja," CEO Andy Butler was hoping for a few creative candidates.

"When we put out a posting for a 'marketing ninja,' we wanted to attract people who'd identify with that description, and we wanted to discourage people with a more traditional approach to marketing and PR," said Butler.

So when Butler opened a job application from Savannah Peterson, he knew he'd found his new marketing manager. "When I received a picture of a cropped head Photoshopped on top of a black-pajama-ed ninja, the first thing I said was, 'I have to meet this person face-to-face,' " recalled Butler.

After interviewing four of the position's 90 applicants, Butler hired Peterson based on a combination of her marketing background, design skills and ability to "jump out" from a sea of cookie-cutter candidates. But while a quirky resume replete with a ninja mock-up and a laundry list of superpowers landed Peterson the job, she said her lighthearted approach was a serious act of self-promotion in today's tough economy.

"Having been a university graduate in December of 2008 when everything fell apart, I knew it was important to stand out and have a sense of humor," she said. "I also believe that it's a lot harder to say no to a face and not just a resume."

By Cindy Waxer, contributing writer @CNNMoney - Last updated February 23 2012: 6:15 PM ET
Join the Conversation
Starbucks wristbands created these jobs

Starbucks has raised more than $7 million with its 'Create Jobs for USA' program and expects it to generate 2,300 jobs.

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.