Team: Naama Stauber, Daniel Hong, David Janka, Myung Sun Choi, Kat Steele

"I want to know how many times each of you go to the bathroom a day," is the opening of David Janka's product pitch.

The answer: About six, a number most people don't have any reason to count. "We're here to talk to you about the people that do have to keep track," Janka says.

People who suffer from urinary incontinence must use a catheter on a regular basis. That's annoying, and traditional catheters don't do a thing to reduce the frustration and embarrassment. They're large, clunky, and designed for the hospital environment, not for everyday life.

The team set out to answer the question: "What wouldn't look weird falling out of your bag?"

They came up with CompactCath. The device packs catheter into a coiled storage disk. When users are done, they can coil the catheter back into the package and toss it in the trash without it being obvious what the device is.

The device is aimed at kids and active adults, and early users have had positive feedback. The group is now looking to raise money to continue its product development.

By Laurie Segall @CNNMoneyTech - Last updated July 06 2012: 10:14 AM ET
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