MKZ: Lincoln luxury has not yet arrived

The newest model from Ford's luxury brand shows that there's a lot of work still to be done.

Raising a brand

2013 lincoln mkz

Ford CEO discusses Lincoln rebirth - video

The MKZ, Lincoln's newest model, was supposed to show us that Lincoln could be a real American luxury brand. Well, not like this it can't.

To be a real American luxury brand you need real luxury cars. The MKZ, I'm very sorry to say, is not a real luxury car. It lacks an essential quality that real luxury sedans have. It's something called "sophistication." It's that feeling that you are floating serenely a few inches above the earth and yet firmly connected to it and in full control of the craft you are piloting. A real luxury car is like the hero who never loses his fedora even in a fistfight.

The MKZ, by contrast, feels rumpled and out of sorts. It looks nice, but it drives cheap.

  @peterdrives - Last updated April 29 2013 06:05 AM ET

Partner Offers

Most Popular