The Pinnacle Travel Phantom was created to showcase Rolls-Royce's "Bespoke" customization program. The car's big body is painted in a two-tone combination of Madeira Red and Silver Sand.
Inside, the Phantom features what Rolls-Royce calls "the most complex and intricate" wood in-lays ever put into a Rolls-Royce. Individual pieces of wood were laser-cut and hand-assembled in a variety of designs.