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WPP and Millward Brown's ranking of the top brands in China features tech companies, oil and gas pioneers and a baijiu maker.
Another one of China's "big four" state-owned banks, Agricultural Bank of China is particularly active in rural areas, and has more small and medium-sized businesses on its books than its peers.
But according to Standard & Poor's, the bank also has "weaker loan quality" than its rivals, along with corresponding levels of non-performing loans.