Since he scored the winning goal for Spain in the 2010 World Cup, Andrés Iniesta's marketability has exploded.
He is one of the most popular athletes in Spain, and 80% of those surveyed by Repucom said Iniesta impacts their purchasing decisions.
That's good news for his sponsors, including Sony (SNE). In a recent TV commercial, Iniesta tried to pass himself off as a salesman at a phone shop in Barcelona.
