Swedish soccer star Zlatan Ibrahimovic is the only player on the list who will not be going to Brazil.
The Swedish team did not make the cut, but Ibrahimovic, who also plays for the French team Paris Saint-Germain, has plenty of brand equity.
Nike (NKE) is paying him an estimated $3 million per year to star in its "Dare to Zlatan" campaign. He also has a major deal with Volvo (VOLVY).
