The World Cup is an advertising bonanza. These top players are the best at cashing in.
Hosting the world's biggest sporting event might provide a small boost to Brazil, but it won't be enough to snap the country's economy out of its current funk.
Even a brief trip to the World Cup in Brazil will now set you back at least $3,000, and the cost could balloon to $30,000 if you stay on for the final game.
