Doritos

doritos superbowl ad

PepsiCo (PEP) holds an annual contest called 'Crash the Super Bowl," where contestants submit their own Doritos commercials. Fans vote for their favorite ad on the Doritos web site. The winner gets $1 million and a job at Universal Pictures. One of the 10 finalists who have each already won $25,000 is Alex Pepper, an actor and dancer from Queens, NY, who submitted "What Could Go Wrong?" He filmed the ad on his roof with an $80 budget. The finalists have to wait until the big game to see if their ad airs, and to find out if they've won the grand prize.

First published February 1, 2015: 1:35 PM ET

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