Do Not Sell
Whether you know him as Captain Kirk or T.J. Hooker or the crooner from his debut album "The Transformed Man," William Shatner is the undisputed star of Priceline.com.
Just how does Priceline come up with its hotel discounts? In the upcoming Super Bowl ad, Shatner shows how he's been everywhere and knows everyone. The veteran action hero isn't afraid to apply some muscle to get the best rates.
