Super Bowl 2015 ads: Chelsea Handler and Sarah Silverman phone it in

Kim Kardashian West (because that's what she calls herself now, in case you live on a deserted island) stars in T-Mobile's (TMUS) Super Bowl spot as a selfie-described "famous person."

She pokes fun at herself, and her obsessive drive for fame, by ironically suggesting that you should use T-Mobile's data storage services so you don't lose your vast backlog of Kardashian selfies. She implies that American culture is at stake. The sad part is she might actually be right.