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Dumbest Moments in Business

The biggest blunders of 2012.

Zynga buys fad game maker, loses $96M

dumbest moments 2012 zynga draw something

Zynga's blockbuster acquisition of "Draw Something" maker OMGPOP quickly turned into OMGFLOP.

The FarmVille maker made headlines when it bought OMGPOP in March -- just six weeks after the company released its smash hit "Draw Something." The Pictionary-like game scored millions of downloads, but the frenzy turned out to be a short-lived fad. Zynga ended up writing down nearly $96 million of the $183 million purchase price.

Maybe next time, Zynga CEO Mark Pincus will buy a company with more of a track record -- say, seven or eight weeks? -- Julianne Pepitone

- Last updated December 19 2012 05:01 PM ET

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