Zynga's blockbuster acquisition of "Draw Something" maker OMGPOP quickly turned into OMGFLOP.
The FarmVille maker made headlines when it bought OMGPOP in March -- just six weeks after the company released its smash hit "Draw Something." The Pictionary-like game scored millions of downloads, but the frenzy turned out to be a short-lived fad. Zynga ended up writing down nearly $96 million of the $183 million purchase price.
Maybe next time, Zynga CEO Mark Pincus will buy a company with more of a track record -- say, seven or eight weeks? -- Julianne Pepitone
